Our Story

The term “YaYa” was a nickname given to our late sister, Lara. As children, co-owner Jason was unable to pronounce Lara’s name properly (lah-rah). Thus, the nickname YaYa was born.

Throughout her life, Lara was a proponent of helping people, kindness, academia, and, most importantly, beer. So, after Lara tragically passed away on March 18, 2014, her brothers knew what had to be done. Co-owner and Brewmaster, Chris, had been involved in the home-brewing scene since the early-2000s and figured it was time to take the step into the big leagues. The decision was made over beers at a piano bar in Clarksville, Tennessee.

We strive to create beers that would make our sister proud; brewed with integrity, character, and pride. In true Lara form, we also intend to lend a hand to the community in which we live. As such, one percent of all tasting room sales of our flagship beer, Angel IPA, will be donated to local charities. Opening 2019.

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